Effective Workshops


A Pocket Guide: Effective Workshops

By Alison Coward, Founder, Bracket

E-book £3

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A Pocket Guide To Effective Workshops

By Alison Coward, Founder, Bracket

Great workshops transform projects.

Effective workshops engage and motivate a team, uncover quality insights from clients and users, and spark great ideas. But bad meetings frustrate people, drain energy and waste time.

If your work involves collaborating with other people, you can be the one to design and run great workshops.

In this book, Alison Coward will demystify the process. You’ll learn what to do before, during and after to make your workshop a success.


  1. The ‘why’ of workshops
  2. Organising your workshop
  3. Designing the workshop outline
  4. Facilitation
  5. Follow-up

About the Author

Alison Coward is the founder of Bracket. She is a strategist, trainer and workshop facilitator.

With over 15 years experience of working in, leading and facilitating creative teams, Alison is passionate about finding the perfect balance between creativity and productivity.

Through Bracket, Alison has worked with a wide range of clients including Barclaycard, Etsy, Google, Channel 4, The British Library, D&AD and Trendwatching.com. She has previously held management positions in various creative organisations including the University of the Arts London, where she led the enterprise centre. Alison has a Masters degree in Enterprise and Management for the Creative Arts.

Workshop facilitation training


Change your meetings, change your culture

Meetings that connect teams and get results

We are passionate about helping teams use the best of their talents and expertise, sharing proven techniques that yield quality insights, results, and ideas. This masterclass will use collaborative workshop principles to boost creativity, collaboration, and productivity, equipping teams of up to 12 people with the skills and confidence to design and facilitate highly-effective meetings, whether in-person, hybrid, or remote.

Collaborate with confidence

Facilitation training for teams

Learn from an experienced facilitator

Our experienced team will guide you through practical facilitation training and meeting design, helping to foster a high-performing and inclusive team culture. We will deep-dive into your current meeting set-ups, assess your objectives, and redesign meeting cadence to ensure your team stays connected and motivated.

Interactive and practical session

Our masterclass is immersive and hands-on, designed to provide your team with the skills to lead inspiring and productive team workshops and meetings. Together, we will work on real-world scenarios and practice techniques to overcome common meeting challenges.

Be ready to take action

We will equip your team with the knowledge, techniques, and frameworks to immediately implement what you’ve learned and transform your next meeting.


A snapshot of the Effective Meetings Masterclass

  • Full-day training with an experienced facilitator
  • Tried-and-tested tools and techniques to boost team creativity, collaboration, and productivity
  • Build facilitation and leadership skills at every level
  • Ensure every meeting achieves real results and outcomes
  • Fully customised meeting cadence to fit your unique team culture and goals
  • Meeting templates, outlines, and exercises ready for immediate implementation
  • Clear framework to confidently design and lead great team meetings that deliver quality results, build connection, and contribute to high-performance

Our Impact

Ready to transform your team meetings?


Workshop facilitation


Workshop Facilitation

Gain clarity and turn your creative ideas into actions with a dedicated and experienced workshop facilitator.

We help you move your team forward to the next stage with our half-day, full-day and multi-day sessions.

Focus your energy.

Whether you’re planning a strategy session, team offsite or just trying to get a project off the ground, our knowledgeable workshop facilitators help you and your team feel motivated and ready to get things done.

Produce your best work.

By having a facilitator on hand to encourage creativity and collaboration, each member of your team can get fully involved in generating great ideas and moving projects forward.

Transform ideas into actions.

Our productive, practical approach to workshop facilitation enables you to clearly outline and understand the necessary next steps and achieve real outcomes with your team.

A snapshot of workshop design and facilitation:

  • A bespoke and effective workshop designed specifically to address your challenge.
  • A dedicated workshop facilitator to help you gain clarity on your ideas.
  • Proven creativity and collaboration techniques that achieve real results and outcomes.
  • An aligned team that’s clear on the next steps and ready to take action.

“Alison was fantastic to work with – she gave clarity, insight and direction to the workshop I was planning. From our first telephone call she completely understood what I was trying to achieve and guided me expertly to delivery. I also loved working with her – fun, creative, a great communicator and coach”.

Rebecca Evans

Head of Innovation, Emerald Group Publishing

“The workshops with Alison offered a huge amount of clarity.  She had an ability to isolate each idea and build it into a model, which was refreshing.  It was surprising how much we got done! The workshops pack a big punch”.

Imran Hussein

Director & Editor, The Hotel Culture

“Alison is fabulous in designing and facilitating very creative, yet structured discussions! We made some massive breakthroughs in the workshops. In a very short space of time we managed to a great deal more with Alison’s support than we could have ever on our own. We would strongly recommend her, and we have”.

James Layfield

CEO, Central Working

Lead Facilitator

Hello, I’m Alison Coward, the founder of Bracket and author of “A Pocket Guide to Effective Workshops”. I’m an experienced workshop facilitator and I’ve been working in and leading creative teams for more than 15 years. I’m passionate about finding the perfect balance between creativity and productivity, helping teams to use the best of their talents to develop great ideas and make them happen.

Clients include:  Barclaycard, Barclays, British Library, Central Working, Channel 4, D&AD, Emerald Group Publishing, Etsy, Future of London, Google, M&G Investments, Oury Clark, Planet Earth Institute, TrendWatching, UnLtd

Want to know more about workshop facilitation?

We’d love to hear from you.

Send us a note using the form or book a call below.

Book a call


Connect with us

Get in touch at info[at]bracketcreative.co.uk or by using the form below.



Who we are

We are team culture experts with over 15 years experience working with leading organisations in the creative, media and tech industries such as Meta, Google, the V&A, and the University of the Arts London. Our practical and accessible approach creates lasting change by cultivating alignment, communication, and collaboration to build strong, resilient, and high-performing teams.

Our mission

We believe in making work better. Our mission is to help create work environments that enable workers to thrive and fulfill their potential. When we are engaged at work, we are more productive, perform better, and feel better about our lives. By improving the way we work together, we can improve our experience of work, and positively impact our businesses, our relationships, our wider environment, and society as a whole.

Our work

Our practical and accessible approach provides clients with the tools, resources, and support to reinforce collaboration, make measurable progress, and strengthen team culture. We support long-term behavior change, actively helping clients to create inspiring workspaces and do more of what they love.

Our methods

We take a friendly and direct approach, quickly identifying the essence of your team and developing new and exciting ways to help you work better together. We design and facilitate workshops, deliver training, coaching, and consultancy. We tailor our approach to meet the unique needs of each client and support them in making lasting improvements to their team culture.


We live our values

Grow together

We embrace a growth mindset that shapes how we work individually and together as a team. We believe that collaboration is a skill that can be improved with practice.

The power of facilitation

We believe strongly in the transformative power of facilitation to build great team cultures. Our commitment to inclusivity, diversity, and equality, is reflected in everything we do, creating safe and empowering spaces for all.

Work by design

We are intentional about how we approach our work. We craft our working methods to ensure we are working by design, not by default.

Continuous improvement

We believe in experimentation and embracing change. We review and tweak the way we work, to optimise for creativity and productivity.

Alison Coward, Founder

Alison Coward is a thought leader and expert in team culture consultancy, with 20 years experience in leading and facilitating creative teams. As a strategist, workshop facilitator, coach, trainer, keynote speaker, and author of “A Pocket Guide to Effective Workshops”, she is sought after by top-tier clients such as Google, Euronext, Barclaycard, Wellcome Trust, and Channel 4. Alison’s passion lies in balancing creativity, productivity, and collaboration to help teams thrive and do their best work, together.

Our Team

We match clients with our network of specialist coaches and facilitators, who have experience developing strong cultures in the creative, media, and tech industries. Following initial consultation, we partner your team with the perfect associate to guide you through our Team Reset or Team Culture Programmes.