Collaboration is hard work, but we all have to do it.

If your role involves developing and delivering creative ideas, there’s one thing that you have to do on a daily basis – that’s collaborating with other people to get things done.

It’s something that most of us have to do, but it can seem like a lot of hard work on top of your already massive workload. You have to balance individual skills with group effort, manage different personalities, turn ideas into actionable plans, keep communication flowing, deal with conflict and roadblocks, and make sure your meetings aren’t a waste of time.

But when it’s done well, great collaboration means that you and your team can use the best of your expertise to develop great ideas and make them happen. Your work becomes much more enjoyable and you’re able to concentrate your energy into producing outstanding work for yourselves and your clients. You’ll get much more done in less time.

You’re in the right place if you want to:

  • Learn how to design great workshops and build your confidence in facilitation
  • Run better brainstorming and project kick-off sessions
  • Get your team working more productively together so that you all have more time to do work you love and are proud of

About me

IMG_4469Hello, I’m Alison Coward. I founded Bracket to help people that work in creative teams to collaborate better so that they can make the most of their time and expertise, and do great work together.

I’ve been working in, leading and facilitating creative teams for more than 15 years and I’m the author of “A Pocket Guide to Effective Workshops”. I’m passionate about finding the perfect balance between creativity and productivity and helping people to do great work together. I started my career working as a project manager and advisor in organisations that helped creative practitioners (like designers, photographers, filmmakers etc) to set up and run their businesses.

Whilst I was studying my MA (Enterprise and Management for the Creative Arts) I got passionate about collaboration. I saw that another way of helping people who had creativity and innovation as a big part of their work would be to help them work together, so that they could achieve bigger and greater things. But I knew it wasn’t just as easy as putting people in a room together and hoping for the best.

After working on a range of projects, people kept telling me that I was a great workshop facilitator. I realised that this skill was the key to effective creative collaboration. So as well as helping companies with their meetings and workshops, I set out to help other people learn how to do what I do. I share my tips and insights into how to facilitate creative teams into doing great work.

Through Bracket, I’ve helped people working in forward-thinking companies ranging from agencies, startups, public bodies and corporates helping them to use collaboration to develop and deliver great ideas.